Li Jianlong turns hard science into popular comics.
A science-trained founder, a specialist illustration team, and a growing children's publishing portfolio with strong category-level traction in China.
Overall assessment: credible specialist brand, commercially proven in its niche.
Founder and lead science writer
CredibilityStrong, with clear caveats
Team modelScience + storytelling + art
China tractionHigh in children's science
01
How credible is he?
The strongest case comes from a consistent career narrative, independent national media coverage, sustained output, and documented professional recognition. Some headline claims still rely on publisher materials.
Independent reporting
Science background and long-term practice
China Daily reported that Li holds a doctorate in theoretical physics, began science communication in 2009, worked as a medical physicist, and founded Sheldon Science Comic Studio in 2017.
Independent reporting
Documented public reach
The same 2021 profile recorded 1.43 million Sina Weibo followers and more than 10 million views for the team's rapid-response comic explaining the 2018 Nobel Prize in medicine.
Documented in source pack
Professional recognition
Three New Technology Arrives volumes have 2022 certificates naming them recommended information-and-communications science titles, issued by a committee of the China Institute of Communications.
Publisher-reported
Credentials that need primary confirmation
The supplied decks name Zhejiang University as his doctoral institution and list Wenjin, China Good Book, and national science-popularization honors. The dossier does not include a complete primary record for every claim.
02
Who is behind the work?
The operating model is compact: Li owns scientific research and scripts, while an art lead and illustration collective convert the material into a distinctive comic language. External specialists are brought in for subject review.
Science lead
Li Jianlong
Topic selection, literature review, scientific framing, story structure, and scriptwriting. The supplied materials also credit him with translations and a popular quantum mechanics course.
Creative lead
Su Lanlan, also known as Niumao
Co-author and visual lead. Publisher materials describe formal art training in China and France and identify her as a central creator of the animal-science titles.
Illustration
Niumao Team
A recurring illustration collective responsible for the playful characters, visual explanations, and consistent cross-series look.
Quality control
External subject experts
The materials identify zoologist Zhang Jinshuo for Animal Big Bang, 18 academic readers for Physics Big Bang, and specialist reviewers across physics, AI, space, communications, chemistry, and science history.
An in-person Animal Big Bang event at Xiaoshan Xinhua Bookstore, August 2023. The archive includes nine event photographs.
03
How popular is it in China?
The evidence supports a high-traction specialist brand in children's science publishing. It does not yet prove broad household-name status across the general population.
1.43m
Sina Weibo followers reported in 2021.Independent: China Daily profile
10m+
Views for one 2018 Nobel Prize explainer.Independent: China Daily profile
No. 1
A supplied retailer screenshot places New Technology Arrives first on Dangdang's seven-day children's new-book chart in its 2021 launch period.Documented screenshot; historical, not a live ranking
2.1m copies
Claimed cumulative volume for New Technology Arrives, stated as 210,000 sets.Publisher-reported; not independently audited in this review
11 series
The archive shows an expanding catalogue from animal and frontier-technology comics to physics, chemistry, calculus, inventions, carbon neutrality, and a 2025 science-history title.Verified from the supplied product archive
Commercial conclusion
The brand has moved beyond a one-book success: it has repeatable formats, multiple publishers, continued releases, retailer visibility, media coverage, and live reader events.
What cannot be claimed
No live 2026 sell-through feed, audited lifetime sales statement, or current social-platform dashboard was included. The dossier's “100 million reads” and several award labels remain promotional claims.
04
The complete product universe
The supplied materials cover 11 product families and 46 named titles or topic books, showing a repeatable publishing system rather than a single campaign.
AnimalsCome and Eat Me If You Can1 standalone title
Frontier scienceNew Technology Arrives10-volume set
AnimalsI Don't Want This Bottom Anymore!1 standalone title
ZoologyAnimal Big Bang5-volume set
PhysicsPhysics Big Bang2 editions · 12 topic books
ClimateCarbon Neutrality in Comics1 standalone title
History of technologyThe Four Great Inventions in Comics4-volume boxed set
National innovationChina's Strategic Technologies in Comics4-volume set
ChemistryChemistry Big BangSeries One · 6 volumes
CalculusHow to Catch That Tortoise1 standalone title
Science historyTechnology Big Bang1 standalone title
05
Series and SKU directory
A concise buyer-facing map of every series and named product found in the supplied archive.
Reading note: English names are descriptive translations of the Chinese source files. Set structure follows the supplied product briefs; individual retail availability varies by series.
01
Come and Eat Me If You Can
Standalone
Come and Eat Me If You Can
Animal survival strategies presented through character-led science comics.
02
New Technology Arrives
10-volume set
Quantum Technology Arrives
Gene Editing Arrives
Brain–Computer Interfaces Arrive
New Energy Arrives
Mars Rover Arrives
Virtual Reality Arrives
Artificial Intelligence Arrives
Semiconductors Arrive
Satellites Arrive
Advanced Communications Arrive
03
I Don't Want This Bottom Anymore!
Standalone
I Don't Want This Bottom Anymore!
A comic-led animal science title built around unusual body adaptations.
04
Animal Big Bang
5-volume set
Come Find Me If You Can
Living Inside a Moth's Ear
Quick, Into Mom's Mouth!
Spit Back What You Ate!
Fire Burst from My Stomach
05
Physics Big Bang
2 boxed editions
Foundations · Books 1–6
Measurement and Mechanical Motion
Sound
Changes of State
Light
Lenses and Their Applications
Mass and Density
Advanced · Books 7–12
Force
Motion and Force
Pressure
Buoyancy
Mechanical Work and Energy
Simple Machines
The archive cover artwork shows twelve numbered topic books across the two editions. One product-deck description gives a different Foundations volume count; the directory follows the pictured numbered titles.
06
Carbon Neutrality in Comics
Standalone
Carbon Neutrality in Comics
Climate science and the carbon-neutral transition explained in comics.
07
The Four Great Inventions in Comics
4-volume box
Papermaking
Printing
The Compass
Gunpowder
The supplied product brief presents these four books as a boxed set and states that they are not sold separately.
08
China's Strategic Technologies in Comics
4-volume set
China's Chengjiang Biota
China's Supercomputers
China's Loess Lands
Molecular Design Breeding in China
09
Chemistry Big Bang
Series One · 6 volumes
Entering the World of Chemistry
Air and Oxygen
The Mystery of Matter
Carbon Oxides and Chemical Equations
Combustion, Firefighting and Explosions
Fossil Energy, Carbon and Organic Compounds
10
How to Catch That Tortoise
Standalone
How to Catch That Tortoise
A calculus comic built around a classic motion paradox.
11
Technology Big Bang
Standalone
Technology Big Bang: The Mushroom Cloud That Rose Across the Sky
The latest dated product evidence in the archive runs through October 2025.
